When Summer Citrus from South Africa sought to expand its presence in the US market, it knew it needed a brand overhaul. In partnership with DMA Solutions, we created a new visual identity that communicated the brand’s offering: fresh, sweet, and delicious citrus from South Africa.
Creative Direction
Brand Development
Web Design & Development
Packaging Design
Trade Show Graphics
Promotion Design
Brand Management
Public Relations
Copywriting
Inbound Marketing
Social Media Marketing
Photography
Video
The Best of Summer Citrus from South Africa
Exciting
Friendly
Positive
Socially conscious
Invested
Visual Concept
We always treasure the opportunity to begin a branding project from the ground up. Summer Citrus from South Africa has a unique value proposition for the U.S. market, being that their product is available in the summer months when U.S. crops are dormant. We introduced a logo that displays the freshness of their citrus around which we built a bright and playful brand identity.
Summer Citrus from South Africa offers the finest citrus fruit to the U.S. during the summer months with this unique collaboration of South African citrus growers. TCS created a brand style that reflected this one-of-a-kind company and its high-quality citrus fruit.
