California Giant Berry Farms logo

Bringing a modernized brand to life

California Giant Berry Farms needed help taking newly established brand visuals and practically applying them across live branded elements. We worked with California Giant and our marketing partners, DMA Solutions, to bring the brand refresh fully to life with a new website, ads, social media style guide, and more.

Client

California Giant Berry Farms
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Created in partnership with DMA Solutions

Design

Creative Direction
Brand Development
Web Design & Development
Social Media Identity
Promotion Design

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Marketing

Brand Management
Public Relations
Social Media Management
Inbound Marketing

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Overhead shot of blackberries, raspberries, and blueberries on a bowl

1. Backstory

Sweet. Sustainable. Smiles.

2. Brand Personality

Approachable
Genuine
Wholesome
Trusted
Fun

Visual Concept

We took a refreshed logo and brand patterns and introduced new branding with eye-catching typography, a modernized website, social styling guidelines, and fun consumer promotions. The refresh helped the brand appeal to a younger audience and bring sustainable growing practices to the forefront of its messaging while retaining its loyal, foodie following.

California Giant Berry Farms delivers the best berry experience for retailers, foodservice and consumers. We reintroduced their all-season supply of sustainably grown strawberries, blueberries, raspberries and blackberries by bringing to life a modern brand refresh that helped launch the company into a new era for their business.

California Giant Berry Farms logo
font sampling used for California Giant's brand guide with overhead styled shot of strawberries blueberries blackberries and raspberries on white wood table
font sampling used for California Giant's brand guide with overhead styled shot of strawberries blueberries blackberries and raspberries on white wood table
    A collage of Cal Giant social posts
    Social Media Graphics
    Example of a Cal Giant social post that says "Happy National Strawberry Month" with an image of a strawberry plant
    Example of a Cal Giant social post that says "Did you know? You can trace your berries from field to you." with an image of a strawberry field
    Example of a Cal Giant social post that says "Cucumber. Lime. Blackberries." with an image of a blackberry and cucumber drink.
    A mock-up of the cover and interior spread of a recipe book called "Berry Sweet Cravings"
    A mock-up of a magazine ad that says "Sustainably grown with the earth's future in mind."
    Collage of design examples from the promotion 31 Reasons to Smile
    Collage of design examples from the promotion Home for the Holidays
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    Need a refresh for your brand?

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    Created in partnership with DMA Solutions
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