California Giant Berry Farms needed help taking newly established brand visuals and practically applying them across live branded elements. We worked with California Giant and our marketing partners, DMA Solutions, to bring the brand refresh fully to life with a new website, ads, social media style guide, and more.
Creative Direction
Brand Development
Web Design & Development
Social Media Identity
Promotion Design
Brand Management
Public Relations
Social Media Management
Inbound Marketing
Sweet. Sustainable. Smiles.
Approachable
Genuine
Wholesome
Trusted
Fun
Visual Concept
We took a refreshed logo and brand patterns and introduced new branding with eye-catching typography, a modernized website, social styling guidelines, and fun consumer promotions. The refresh helped the brand appeal to a younger audience and bring sustainable growing practices to the forefront of its messaging while retaining its loyal, foodie following.
California Giant Berry Farms delivers the best berry experience for retailers, foodservice and consumers. We reintroduced their all-season supply of sustainably grown strawberries, blueberries, raspberries and blackberries by bringing to life a modern brand refresh that helped launch the company into a new era for their business.