Natural Delights logo

Presenting Medjool dates in their natural goodness

As the nation’s #1 Medjool date brand, Natural Delights® Medjool dates was looking for a refreshed brand that communicated both the legacy appeal of Bard Valley Date Growers and the contemporary charm of the Natural Delights® brand. We constructed a modern brand presence that would appeal to both new and established consumers while also complementing the heritage of the Medjool date’s growing history in the Bard Valley.

Client

Natural Delights®
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Created in partnership with DMA Solutions

Design

Creative Direction
Brand Development
Web Design & Development
Social Media Identity
Motion Graphics
Trade Show Graphics
Promotion Design

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Marketing

Brand Management
Public Relations
Social Media Marketing
Inbound Marketing
Photography
Video

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Overhead shot of Truffle Prosciutto Naan with Dates & Balsamic Glaze

1. Backstory

Just Add Sunshine and Water

2. Brand Personality

Eclectic
Genuine
Natural
Creative
Warm

Visual Concept
By combining a palette of bright and natural colors with bold and playful fonts we reintroduced the Natural Delights® Medjool date brand to the world as the perfect superfood to support active lifestyles at every stage of life. We worked closely with our marketing partners and the brand to create a strong visual identity that would be recognizable on the grocery store shelf, over social media platforms, and at industry trade events.

Bard Valley, a 150-square-mile radius at the intersection of Arizona, California and Mexico is the perfect climate for Medjool dates to thrive in. This superfood is picked at the peak of ripeness and is plump and naturally sweet.

Natural Delights consumer and trade logos
font sampling used for Natural Delight's brand guide with an image of a bowl of date fruits with palm and abstract shape illustrations in the background
font sampling used for Natural Delight's brand guide with an image of a bowl of date fruits with palm and abstract shape illustrations in the background
  • Bard
  • Date
  • Dawn
  • Dusk
  • Frond
  • Morocco
  • Palm
  • Deglet
  • Sun
  • Moon
  • Shoot
  • Sahara
A collage of Natural Delights social posts
Social Media Graphics
Example of a Natural Delights social post that says "Soak Up the Sun Giveaway" with an image a picnic with Natural Delights Whole Medjool Dates
Example of a Natural Delights social post that says "Nutritional Powerhouse" with an image of a package of Natural Delights Pitted Dates
Example of a Natural Delights social post that says "Bite-sized Perfection" with an image of a bowl of dates
A mock-up of a tradeshow booth with images of Natural Delights products and date trees
A mock-up of two web banner ads that say "Celebrate Ramadan with Natural Delights Medjool Dates" and "Let's Make a Shopping Date"
A mock-up of a full page magazine ad that says "Bard Valley Natural Delights Raised on Sunshine"
Natural Delights email newsletter preview that says "November Newsletter"
Natural Delights email newsletter preview that says "Sweet & Savory Twists on Fall Menus" with recipes "Curry, Date, & Almond Pilaf" and "Sweet Potato Casserole with Date and Walnut Crumble"
Collage of design examples from the promotion Ultimate Energy Sweepstakes
Collage of design examples from the promotion Sweet Delights Sweepstakes
social post of medjool date character baking
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Created in partnership with DMA Solutions
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DESIGN
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MARKETING