As the nation’s #1 Medjool date brand, Natural Delights® Medjool dates was looking for a refreshed brand that communicated both the legacy appeal of Bard Valley Date Growers and the contemporary charm of the Natural Delights® brand. We constructed a modern brand presence that would appeal to both new and established consumers while also complementing the heritage of the Medjool date’s growing history in the Bard Valley.
Web Design & Development
Social Media Identity
Trade Show Graphics
Social Media Marketing
Just Add Sunshine and Water
By combining a palette of bright and natural colors with bold and playful fonts we reintroduced the Natural Delights® Medjool date brand to the world as the perfect superfood to support active lifestyles at every stage of life. We worked closely with our marketing partners and the brand to create a strong visual identity that would be recognizable on the grocery store shelf, over social media platforms, and at industry trade events.
Bard Valley, a 150-square-mile radius at the intersection of Arizona, California and Mexico is the perfect climate for Medjool dates to thrive in. This superfood is picked at the peak of ripeness and is plump and naturally sweet.