Sub-Brand Logos
Sub-Brand Logos
IAEE first approached TCS for a website redesign, looking for design and development that was modern, organized, and adaptable. In order to meet these goals the project grew into a total rebrand, from the all-important logo to supplemental brand designs, and the results speak for themselves. IAEE’s new brand and website present a bright visual presence and a solid foundation of elastic styling elements that offer a great number of opportunities for customization.
International Association of Exhibitions and Events®
Logo Design
Brand Development
Identity System & Guidelines
Sub-Brand Logo Design
Sub-Brand Development
Business Cards
Multi-Page Document Design
Promotional Materials
Web Design & Development
Blog Design & Development
Social Media Design
Presentation Templates
Exhibitions & Events Mean Business
Evolved and Elastic
We began by redesigning the logo with a refreshed globe graphic and modernized type. Then refreshed the visual identity with a stylish san-serif font, expanded the color palette with a selection of bright new colors, introduced a set of brand shapes that compliments the new branding, and finished with a completely redesigned and developed website.
For nearly 100 years, IAEE (International Association of Exhibitions and Events®) has been an invaluable industry voice and the leading association for the global exhibition industry. IAEE represents over 12,000 individuals in over 50 countries who work within the industry.
