Duda and Dandy company logos

Building a brand around healthy, flavorful produce

Duda Farm Fresh Foods has a long-standing working relationship with our marketing partner, DMA Solutions. Over the years, we have helped them to shape Dandy’s® brand position as a leading grower, shipper and processor of fresh vegetables and citrus in the United States.

Client

Dandy® (Duda Farm Fresh Foods)
Thomas Creative Solutions logo
X
DMA Solutions logo
Created in partnership with DMA Solutions

Design

Creative Direction
Brand Development
Web Design & Development
Social Media Identity
Trade Show Graphics
Promotion Design

Thomas Creative Solutions logo

Marketing

Brand Strategy
Copywriting
Social Media Management
Inbound Marketing
Photography
Video

DMA Solutions logo
photo of a person handing celery to another person in a field

1. Backstory

Delicious dishes start with Duda Farm Fresh Foods and the Dandy® brand

2. Brand Personality

Bright
Clean
Family-Friendly
Inviting
Modern

Visual Concept

Most recently, Dandy opted for a bright, family-friendly aesthetic that feels warm and inviting to the average shopper who enjoys cooking but seeks convenience as well.

With six generations of family farming under their belt, the Duda family provides their Dandy® brand of fresh vegetables and citrus to grocery stores and restaurants nationwide. Through our longstanding partnership of 15+ years, we’ve been able to support the brand through several visual evolutions that have kept the brand looking modern without changing the recognizable logo.

Dandy logo
Image of celery sticks being chopped on a cutting board, also showing Duda/Dandy fonts in use
Image of celery sticks being chopped on a cutting board, also showing Duda/Dandy fonts in use
  • Legacy
  • Water
  • Radish
  • Lettuce
  • Celery
  • Citrus
  • Corn
Collage of social media posts
Social Media Graphics
Instagram post example featuring pink background with whimsical illustrations and text reading "Giveaway"
Instagram post example featuring the Top 5 Recipes of the Year
Instagram post example featuring a grey background with whimsical illustrations and text reading "First Day of Summer"
A mock-up of a tradeshow booth with images of Dandy products, the Duda and Dandy logos, and text that says "Delicious Dishes Start Here®"
Convention hall with a hanging banner featuring a stalk of celery and text reading "It's Crunch Time!"
A mock-up of a full spread magazine ad that says "The Cut Above, your single source of Fresh-Cut Celery"
Social media and web graphics from the Stars, Stripes and Dandy Bites promotion
circle
hexagon
diamond
explosion
asterix

Need a refresh for your brand?

circle
quote icon
explosion
More Examples
Created in partnership with DMA Solutions
Thomas Creative Solutions logo
DESIGN
X
DMA Solutions logo
MARKETING