Dandy logo

Building a brand around healthy, flavorful produce

Duda Farm Fresh Foods has a long-standing working relationship with our marketing partner, DMA Solutions. Over the years, we have helped them to shape Dandy’s® brand position as a leading grower, shipper and processor of fresh vegetables and citrus in the United States.

Client

Dandy® (Duda Farm Fresh Foods)
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Created in partnership with DMA Solutions

Design

Creative Direction
Brand Development
Web Design & Development
Social Media Identity
Trade Show Graphics
Promotion Design

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Marketing

Brand Strategy
Copywriting
Social Media Management
Inbound Marketing
Photography
Video

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photo of a person handing celery to another person in a field

1. Backstory

Delicious dishes start with Duda Farm Fresh Foods and the Dandy® brand

2. Brand Personality

Bright
Clean
Family-Friendly
Inviting
Modern

Visual Concept

Most recently, Dandy opted for a bright, family-friendly aesthetic that feels warm and inviting to the average shopper who enjoys cooking but seeks convenience as well.

With six generations of family farming under their belt, the Duda family provides their Dandy® brand of fresh vegetables and citrus to grocery stores and restaurants nationwide. Through our longstanding partnership of 15+ years, we’ve been able to support the brand through several visual evolutions that have kept the brand looking modern without changing the recognizable logo.

Dandy logo
font sampling used for Duda's brand guide with Dandy celery sticks package resting on a cutting board while someone chops celery sticks
font sampling used for Duda's brand guide with Dandy celery sticks package resting on a cutting board while someone chops celery sticks
  • Legacy
  • Water
  • Radish
  • Lettuce
  • Celery
  • Clementine
  • Corn
A collage of Dandy social posts
Social Media Graphics
Example of a Dandy social post that says "Let's Get Corny" with an image of a package of sweet corn
Example of a Dandy social post that says "Go Green For St. Patty's Day" with an image of stalks of celery
Example of a Dandy social post that says "The Perfect Crunch" with an image of a person scooping dip with radish coins
A mock-up of a tradeshow booth with images of Dandy products, the Duda and Dandy logos, and text that says "Delicious Dishes Start Here®"
A mock-up of two web banner ads that say "Reinvent your Radish sales" and "Diversify your Stalk"
A mock-up of a full spread magazine ad that says "The Cut Above, your single source of Fresh-Cut Celery"
Collage of design examples from the promotion Dip It 2 Win It
Collage of design examples from the promotion Snacktober Fest
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Created in partnership with DMA Solutions
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DESIGN
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MARKETING