Ocean Mist logo

Refreshing a legacy brand with modern character and style

After several years of working with TCS and our marketing partners, DMA Solutions, Ocean Mist Farms was ready to refresh and reintroduce its established brand. We reinvigorated their visual presence with rich colors, stylized illustrations, and fresh photography.

Client

Ocean Mist Farms
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Created in partnership with DMA Solutions

Design

Creative Direction
Brand Development
Web Design & Development
Social Media Identity
Advertising Campaign
Point-of-Sale
Promotion Design

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Marketing

Brand Management
Public Relations
Social Media Marketing
Inbound Marketing
Photography
Video

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Overhead shot of a package of Ocean Mist Farms Season & Steam Cauliflower Florets cooked into the recipe "Masala Yogurt Cauliflower"

1. Backstory

Easy to Prepare. Fun to Share.

2. Brand Personality

Helpful
Friendly
Sincere
Family-Centered
Passionate

Visual Concept
We incorporated a rich color palette, classic typography, unique illustrations, and beautiful photography that provided a fresh visual presence for the brand. The new styling was thoughtfully applied on many mediums including web, print, in-store, and at industry events.

With almost 100 years in business, Ocean Mist Farms is on a mission to provide their customers the highest quality artichokes and fresh produce. In keeping with their legacy of family farming we aimed to reintroduce the distinct brand with a modern and clean look that boldly featured the beauty of their product.

Ocean Mist logo in white
font sampling used for Ocean Mist Farm's brand guide with green and purple artichokes on a light cream background with an artichoke line illustration
font sampling used for Ocean Mist Farm's brand guide with green and purple artichokes on a light cream background with an artichoke line illustration
  • Ocean
  • Legacy
  • Artichoke
  • Coachella
  • Castroville
  • Season
  • Sand
A collage of Ocean Mist Farms social posts
Social Media Graphics
Example of an Ocean Mist Farms social post that says "Fall in Love with Veggies" with illustrations of artichokes, brussels sprouts, leaf lettuce, and fall colored leaves
Example of an Ocean Mist Farms social post that says "This or That: Cauliflower or Broccoli" with an image of broccoli and cauliflower
Example of an Ocean Mist Farms social post that says "You heave my heart!" with an image of an artichoke with heart-shaped glasses
A mock-up of two web banner ads that say "Trust the Gold Standard as your leafy greens partner" and "Trust the Gold Standard as your one & only artichoke partner"
A mock-up of a full spread magazine ad that says "Trust our Gold Standard Reputation for your private label program"
Collage of design examples from the promotion Peace Love & Artichokes
Collage of design examples from the promotion Gold Standard Giveaway
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Created in partnership with DMA Solutions
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DESIGN
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MARKETING