Cuties logo

Helping an iconic citrus brand extend their reach

With an already strong shopper following and healthy sales, Cuties® partnered with our marketing partners, DMA Solutions, to assist with all areas of their trade and consumer marketing programs. TCS worked with DMA to execute on all creative design and website development needs.

Client

Cuties®
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Created in partnership with DMA Solutions

Design

Creative Direction
Web Design & Development
Social Media Identity
Advertising Campaign
Packaging Design
Point-of-Sale
Trade Show Graphics
Promotion Design

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Marketing

Brand Strategy
Social Media Strategy
Copywriting
Consumer and Trade Media Buys
Inbound Marketing
Photography
Video

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Child holding peeling clementine in hands

1. Backstory

Grown with love for those you love

2. Brand Personality

Wholesome
Friendly
Trustworthy
Sweet

Visual Concept

With an already-established brand, our objective with Cuties® was to create coinciding materials that were perceivable to consumers and trade members alike. By working in tandem with DMA Solutions, we successfully built a variety of materials that boosted the Cuties® campaign.

Cuties® is one of America’s most prominent citrus brands due to its recognizable packaging and successful advertising campaigns. With the rising popularity of mandarin and Clementine oranges, TCS was approached to assist with the expansion of the Cuties® branding.

Cuties logo
    A collage of Cuties social posts
    Social Media Graphics
    Example of a Cuties social post that says "Snacks Up!" with an image of a surfboards and a Cuties clementine
    Example of a Cuties social post that says "Cutest little travel companion" with an image of a person on the beach with Cuties clementines
    Example of a Cuties social post that says "Snacking never goes out of style" with an image of a Cuties clementine with sunglasses on
    A mock-up of a Cuties billboard that says "There's only one choice. Find us in your local produce department."
    A mock-up of two web banner ads that say "Maximize Holiday Sales with Cuties®"
    A mock-up of a full spread magazine ad that says "It's time to drive your citrus category sales with Cuties®, the original mandarin brand"
    A mock-up of three Cuties in-store displays
    Mock-ups of Cuties bag packaging and box
    Collage of design examples from the promotion Cuties Sweet Summer Road Trip
    Collage of design examples from the promotion Spread the Cheer
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    More Examples
    Created in partnership with DMA Solutions
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    DESIGN
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