VDX.tv tasked us with creating a visual language for their new brand. Specializing in video-driven experiences VDX.tv was in need of a brand identity that shows the fluidity between web and TV ads.
Identity System & Guidelines
Web Design & Development
Cross-Platform Social Media Design
The Magic of TV Ads
VDX.tv brought to life
The Fluidity of Ads
VDX.tv’s innovative convergence of TV and Video landscapes naturally inspired the overall visual language of fluidity between TV and traditional digital advertising. The VDX.tv logo has subtle nods to wavelengths and the visual identity was created with a focus on adaptation to be a perfect fit for a specific audience.
Formerly known as Exponential, VDX.tv is a reimagining of a globally renowned company with over 20 years in the digital advertising space. VDX.tv sought to innovate in the CTV space with its dynamic video advertising units. TCS was tasked with creating an entirely new brand logo and visual branding language that was as magical and dynamic as their ads.