IAEE Expo! Expo! logo

What will your story be at the “Show for Shows”?

Immersing exhibition and industry professionals in the latest trends and technology, Expo! Expo! is the “show for shows.” They were looking for a re-brand that emphasized their expertise, we provided them with a bright new color palette and new brand elements that would be fresh and impact for years to come.

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Created in partnership with DMA Solutions

Client

IAEE Expo! Expo!

Design

Event Development
Identity System & Guidelines

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Print

Signage
Trade Show Graphics

Digital

Web Design & Development

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Photo of the IAEE Expo! Expo! event floor with a crowd of people

1. Backstory

Expo! Expo! is the place to be

2. Visual Identity

Modern, yet timeless

 

Visual Concept
With decades of background in trade show design under our belts, we sought to create a timeless identity. Using prior experience combined with research on modern convention wayfinding, we developed an all-purpose visual brand to represent the numerous aspects of the show.

Expo! Expo! is an annual meeting and exhibition held by the International Association of Exhibitions & Events (IAEE). The convention was in need of a versatile identity that could stand the test of time and be used on signage, web graphics, and promotional materials for years to come.

IAEE Expo! Expo! logo
font sampling used for Expo! Expo!'s brand guide with hexagon shapes with image fills of a New Orlean's street and a group of people attending a tradeshow
font sampling used for Expo! Expo!'s brand guide with hexagon shapes with image fills of a New Orlean's street and a group of people attending a tradeshow
  • Sky
  • Kelly
  • Charcoal
  • Snow
Overhead mock-up of the 2018 IAEE Expo! Expo! brochure
Overhead mock-up of the 2019 IAEE Expo! Expo! program
Photo of the IAEE Expo! Expo! registration booth with branded signage
Photo of the IAEE Expo! Expo! speaker stage with branded monitor graphics
Photo of an IAEE Expo! Expo! hanging pavilion
Photo of an IAEE Expo! Expo! hanging post sign
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hexagon
diamond
explosion
asterix

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Created in partnership with DMA Solutions
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DESIGN
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