Immersing exhibition and industry professionals in the latest trends and technology, Expo! Expo! is the “show for shows.” They were looking for a re-brand that emphasized their expertise, we provided them with a bright new color palette and new brand elements that would be fresh and impact for years to come.
IAEE Expo! Expo!
Identity System & Guidelines
Trade Show Graphics
Web Design & Development
Expo! Expo! is the place to be
Modern, yet timeless
With decades of background in trade show design under our belts, we sought to create a timeless identity. Using prior experience combined with research on modern convention wayfinding, we developed an all-purpose visual brand to represent the numerous aspects of the show.
Expo! Expo! is an annual meeting and exhibition held by the International Association of Exhibitions & Events (IAEE). The convention was in need of a versatile identity that could stand the test of time and be used on signage, web graphics, and promotional materials for years to come.