As part of a brand overhaul, Custodia was in need of a new website that felt more like their app. They requested a stylish semblance that reflected their innovation in expense management.
Identity System & Guidelines
Web Design & Development
The future of corporate spend
Simplified logo for a modern audience
The first step in the Custodia creative process was to simplify their logo for a modern audience. From there, we were able to further their branding by creating a visual aesthetic that could be used as a base for their web design and future graphics.
With a mission to eliminate expense reports and fully automate the expense approval process, Custodia aims to simplify corporate spending. In order to sell their services and take their business to the next level, they needed a strong web presence that built upon their current identity.