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a mirror logo reading "Through the Looking Glass" and the IAB Tech Lab Summit Log

Branding an event to showcase the future of digital advertising

IAB Tech Lab’s 2025 Summit takes attendees “Through the Looking Glass” to the new reality of digital advertising. Each year the event brings together industry leaders, from technology, product, and operations, to explore the cutting-edge solutions shaping the future of the industry.

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Created in partnership with DMA Solutions
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Client

IAB Tech Lab

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Design

Event Graphics

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1. Backstory

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2. Visual Identity

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    Conference hall lobby with IAB Tech Lab Summit sponsor sign
    Tray of IAB stickers on a table
    Conference room stage and chairs with video screen wrapping the room with "Through the Looking Glass" and IAB Tech Lab Summit logos
    Conference hall lobby with IAB Tech Lab Summit sponsor sign
    Conference room stage and chairs with "Through the Looking Glass" and IAB Tech Lab Summit logos on a video screen
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