2024 Trend Watch

Welcome to the first post of the Cliff Notes blog!

This blog has been a dream of the TCS team for several years now, and we’re so excited to finally be ready to share it. We’ve been working hard planning content for the year. Everything from finding efficient ways to share our expertise on graphic design and web development, to keeping you up to date on the current trends in our industry, to overviews on design styles and their histories. We have a lot of passion for our industry, have spent many years honing our craft, and are confident that you’ll find Cliff Notes to be both informative and inspiring.

Having just entered into the second month of the year, we’ve spent the first weeks of the year on a trend watch adventure. We’ve found three major trends that we believe will be big this year, and are ready to share our findings with you!

Let's Get Started!

yellow three stack arrow
green and peach eyeball


Natural Modern

green squiggle with two peach starbursts

In Theory.

A blend of modern styling and earthly elements, Natural Modern has been growing in popularity the last couple of years and we expect to see a lot of it in 2024. As consumers lean more and more toward eco-friendly brands and products they have a keener eye for natural-looking design. Infusing Natural Modern styling into your brand aesthetic not only helps you keep current in trend, but it subtly signals to your consumers that you’re environmentally conscious.

green squiggle with peach starburst

In Practice.

peach flower with two green stars

In Potential.

Ways to leverage Natural Modern styling for your brand:

Light: A series of social images with subdued color photographs paired with elegant typography and natural textures.

Moderate: An email newsletter template that introduces earth tones that complement and are used in conjunction with your current brand palette, with subdued color photography and natural textures.

Substantial: A total branding overhaul complete with a color palette of rich earth tones, elegant font choices, and a Natural Modern styled brand identity.

blue and yellow eyeball



yellow checker boxes
blue squiggle with two yellow starbursts

In Theory.

It has everything from sketched characters to text emphasizers, the Doodles trend introduces hand-crafted elements to evoke a more human and fun personality. We’ve seen a lot of this in the era of brand outreach through social media, using friendlier styling to make a brand approachable, and we see this continuing in 2024 with more focus on adding Doodles to design.

blue squiggle with yellow starburst

In Practice.

yellow flower with two blue stars

In Potential.

Ways to leverage Doodles styling for your brand:

Light: Adding doodled accents to social media post designs.

Moderate: Introducing motion elements to your website that emphasize content; e.g. circling words, underlining sentences, pointing arrows to paragraphs.

Substantial: An advertising campaign with a customized set of stylized characters to be used throughout the campaign to help communicate your messaging.

orange and teal eyeball


Vibrant Gradients

orange squiggle with two teal starbursts

In Theory.

Highly versatile and easily introduced, gradients are set to make a big splash in 2024. We’ve been seeing an uptrend in gradient usage for several years, mostly involving pastels, but this year you can expect to see gradients using bright neons and bold color shifts. Keep an eye out for unique approaches to color blends and different types of gradient styles.

orange squiggle with teal starburst

In Practice.

teal flower with two orange stars

In Potential.

Ways to leverage Vibrant Gradient styling for your brand:

Light: Create a single gradient with some complementing colors from your palette and introduce it throughout your design projects.

Moderate: Restyle your brand’s social media output with the usage of bright gradient backgrounds and bold typography.

Substantial: A brand refresh that introduces a palette of gradients to be used in your brand’s identity.

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Created in partnership with DMA Solutions
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