Introduction
This brand standards guide is designed to provide assistance to employees and partners who are creating marketing materials and technical documentation for TCS solutions and services. These guidelines were developed to reinforce the company brand and to help maintain consistent messaging and style throughout all external and internal communications.
Branding is the process of creating a definitive image and distinct message to solidify a company’s position within its market space. Effective branding creates a consistency and cohesiveness that reinforces the consumer’s perception of the company and its products and services.
These brand guidelines are essential to the effective communication of our image and quality both internally and externally. The information contained in this document provides both guidance and creative opportunities. Please use it to assist you in the preparation of your communications material.
About
Solutions made for the real world.
We Value
Success is best when it's shared.
Our Mission
To provide highly creative solutions that exceed client expectations and fuel our passion for design.
Brand Values
With over 20 years in business and a team full of seasoned professionals, we pride ourselves on exceeding the expectations of our clients by combining high-level creativity with real-world application.
Personality
It’s what makes us—us.
We are problem solvers, coffee lovers, and design experts. We love to help our clients expand their brands by offering what they want and what they need to stand out in the crowd. We are helpful, adaptable and dedicated to our solutions we provide.
Passionate
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Dynamic
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Creative
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Logo & Usage
Knowing which to choose and use.
The TCS logo has been carefully designed to reflect the brand personality of TCS and it should always appear in its original form with sufficient clear space surrounding it.
Please do not reset the TCS type or alter it in any way. Do not alter the overall shape of the TCS logo elements. To ensure the impact and preserve the integrity of the logo, any deviation from the established standard usage is prohibited.
Clear space
To ensure our logo maintains legibility and integrity, always presereve a minimum clear between the logo and other elements.
Minimum size
Minimum print size .75” wide.
Minimum digital size 60 pixels wide.
Scaling proportionally
The proportions of the logo should never be altered. To resize an approved logo or other asset from our library hold down the shift key when scaling to maintain the correct proportions.
Improper logo usage
To ensure the TCS logo appears consistent across all communications, use artwork only as provided. The following examples illustrate a few ways the logo should NOT be used.
Never alter or manipulate the logo in any way.
Never attempt to use a different typeface to recreate the logo.
Never skew the logo at an angle, stretch or compress the logo in any way.
Colors
Bringing TCS to life.
Black
#000000
RGB
0 / 0 / 0
CMYK
30 / 20 / 20 / 100
White
#FFFFFF
RGB
255 / 255 / 255
CMYK
0 / 0 / 0 / 0
Orange
#FC5B15
RGB
252 / 91 / 21
CMYK
0 / 79 / 100 / 0
PMS
Orange 021
Cyan
#49C0B6
RGB
73 / 192 / 182
CMYK
65 / 0 / 35 / 0
PMS
7465 C
Yellow
#FCA70B
RGB
252 / 167 / 11
CMYK
0 / 39 / 100 / 0
PMS
137 C
Ocean
#0C7FBD
RGB
12 / 137 / 89
CMYK
84 / 42 / 4 / 0
PMS
7461 C
Lilac
#A474D8
RGB
164 / 116 / 216
CMYK
44 / 60 / 0 / 0
PMS
2577 C
Salmon
#FD665F
RGB
253 / 102 / 95
CMYK
0 / 75 / 58 / 0
PMS
178 C
Emerald
#0D745A
RGB
13 / 116 / 90
CMYK
87 / 32 / 73 / 18
PMS
335 C
Typography
It’s all in the letterforms.
Our primary typefaces were selected to complement the logo while providing appropriate contrast and balance.
Our offical brand typefaces
Montserrat
Montserrat is the font used for body copy on marketing and web experiences. Montserrat is a sans geo font that allows us to have clear, modern and legible copy at many sizes.
Quincy
Quincy is the font used for headlines and used for important information we want to draw attention to on marketing and web experiences. Quincy is a serif font that pairs well with our main font Montserrat and offers us a softer and friendly feel.
Visuals
Illustrating our story
A shape system derived from geometric shapes, fun illustrations and motion graphics create our unique visual language.
Our brand elements
Our shapes can be used in many ways across both print and digital collateral. Our shape icons can be either used in solid colors from our official brand color palette or to clip a dynamic photo. We have illustrated some usage below.
Shapes in use
Our brand illustrations
Our brand illustrations are just like the TCS team. Bright, fun and a bit off the wall. We like to showcase our solutions and personalities though the style of our illustrations.
