Introduction

This brand standards guide is designed to provide assistance to employees and partners who are creating marketing materials and technical documentation for TCS solutions and services. These guidelines were developed to reinforce the company brand and to help maintain consistent messaging and style throughout all external and internal communications.

Branding is the process of creating a definitive image and distinct message to solidify a company’s position within its market space. Effective branding creates a consistency and cohesiveness that reinforces the consumer’s perception of the company and its products and services.

These brand guidelines are essential to the effective communication of our image and quality both internally and externally. The information contained in this document provides both guidance and creative opportunities. Please use it to assist you in the preparation of your communications material. 

01

About

Solutions made for the real world.

hexagon

We Value

Success is best when it's shared.

Our Mission

To provide highly creative solutions that exceed client expectations and fuel our passion for design.

Brand Values

With over 20 years in business and a team full of seasoned professionals, we pride ourselves on exceeding the expectations of our clients by combining high-level creativity with real-world application.

Introduce your brand history and values
02

Personality

It’s what makes us—us.

We are problem solvers, coffee lovers, and design experts. We love to help our clients expand their brands by offering what they want and what they need to stand out in the crowd. We are helpful, adaptable and dedicated to our solutions we provide.

Passionate

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Dynamic

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Creative

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Add your brand personality & voice
04

Colors

Bringing TCS to life.

Black

#000000
RGB
0 / 0 / 0
CMYK
30 / 20 / 20 / 100

White

#FFFFFF
RGB
255 / 255 / 255
CMYK
0 / 0 / 0 / 0

Orange

#FC5B15
RGB
252 / 91 / 21
CMYK
0 / 79 / 100 / 0
PMS
Orange 021

Cyan

#49C0B6
RGB
73 / 192 / 182
CMYK
65 / 0 / 35 / 0
PMS
7465 C

Yellow

#FCA70B
RGB
252 / 167 / 11
CMYK
0 / 39 / 100 / 0
PMS
137 C

Ocean

#0C7FBD
RGB
12 / 137 / 89
CMYK
84 / 42 / 4 / 0
PMS
7461 C

Lilac

#A474D8
RGB
164 / 116 / 216
CMYK
44 / 60 / 0 / 0
PMS
2577 C

Salmon

#FD665F
RGB
253 / 102 / 95
CMYK
0 / 75 / 58 / 0
PMS
178 C

Emerald

#0D745A
RGB
13 / 116 / 90
CMYK
87 / 32 / 73 / 18
PMS
335 C

Always have the correct color codes for your brand
05

Typography

It’s all in the letterforms.

Our primary typefaces were selected to complement the logo while providing appropriate contrast and balance.

Our offical brand typefaces

Montserrat

Montserrat is the font used for body copy on marketing and web experiences. Montserrat is a sans geo font that allows us to have clear, modern and legible copy at many sizes.

Quincy

Quincy is the font used for headlines and used for important information we want to draw attention to on marketing and web experiences. Quincy is a serif font that pairs well with our main font Montserrat and offers us a softer and friendly feel.

Add download links to your brand fonts
06

Visuals

Illustrating our story

A shape system derived from geometric shapes, fun illustrations and motion graphics create our unique visual language.

Our brand elements

Our shapes can be used in many ways across both print and digital collateral. Our shape icons can be either used in solid colors from our official brand color palette or to clip a dynamic photo. We have illustrated some usage below.

collage of shapes

Shapes in use

brand in use

Our brand illustrations

magnifying glass with webpage
mobile phone with icons
web windows

Our brand illustrations are just like the TCS team. Bright, fun and a bit off the wall. We like to showcase our solutions and personalities though the style of our illustrations.

Show your brand elements in use

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Created in partnership with DMA Solutions
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